https://experiencemercato.com/privacy

Last updated: February 12, 2025

PRIVACY POLICY

About this Policy

Mercato and its affiliates, subsidiaries, and related companies (“us” or “we”) are dedicated to protecting the privacy of your personal information, which is information that identifies, relates to, describes, or is reasonably capable of being associated with you or that could reasonably be linked to you. This Privacy Policy describes how we collect, use, store and share information we collect from or about you in connection with the product or service you have requested from us and/or the nature of your interaction with us (the “Services”). Your use of certain Services offered by us may be subject to other terms and conditions or additional privacy notices (for example, if you register for a property-specific mobile app or experience). This policy also explains your choices about how we use information about you.

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to people who we do not employ or manage. We cannot guarantee the confidentiality of electronic communication, and as such, you should carefully consider whether to submit sensitive information that you would not want made public and should recognize that your use of the Services is solely at your own risk. Accordingly, please read this policy carefully to understand our practices with respect to your personal information. By using any of the Services, you are permitting us to collect, use, store and disclose your personal information in accordance with this Privacy Policy. 

Information Collected

In connection with your use of the Services and your interactions with us, we generally collect the following information:

• Identifiers (such as your name, address, email address);

• Other information (such as your phone number);

• Internet or other electronic network activity information when you use our websites or Wi-Fi network (such as your Internet protocol address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, advertiser ID, and other device identifiers, browser type, hardware type, operating system, Internet service provider, user preferences, and information about the pages you visit, the date and time, the amount of time you spend on each page, and the links you click within the Services);

• Any information you provide to us (such as in any forms, surveys, questionnaires, phone conversations, written correspondence or otherwise); and

• Certain other information, depending on the specific product or service you have requested from us and/or the nature of your interaction with us, as further detailed below.

+Tenants

In connection with the leasing or licensing of space in our properties, we may also collect and maintain the following personal information about prospective and current tenants:

• Identifiers (date of birth, tax identification number/social security number);

• Other information (financial account information, copy of government issued identification);

• Commercial information (lease or license information, car details for parking registration);

• Geolocation data (physical location and movements based on access control records);

• Electronic, visual or similar information (including security cameras and photography at the property);

• Characteristics of protected classifications under state or federal law (including race, color, national origin, sex, sexual orientation, veteran status) if tenant chooses to provide such information; and

• Inferences drawn from any of the foregoing information with the exception of sensitive personal information.

+Vendors

In connection with engaging third parties to perform services or provide goods at our properties or for our company, we may also collect and maintain the following personal information about our vendors:

• Identifiers (tax identification number/social security number);

• Other information (financial account information, copy of government issued identification);

• Commercial information (products or services purchased, car details for parking registration);

• Geolocation data (physical location and movements based on access control records);

• Professional and employment information;

• Characteristics of protected classifications under state or federal law (including race, color, national origin, sex, sexual orientation, veteran status) if vendor chooses to provide such information; and

• Inferences drawn from any of the foregoing information with the exception of sensitive personal information.

+Customers/Guests at our Properties

We may also collect and maintain the following personal information about our customers and guests at our properties:

• Commercial information (including records of personal property, such as information on your vehicle for onsite parking at our properties);

• Electronic, visual, or similar information (including security recordings and photography at our properties); and

• Inferences drawn from any of the foregoing information with the exception of sensitive personal information.

+Visitors/Guests Online

We may also collect and maintain the following personal information about visitors and guests on our online Services:

• Age range, gender, and interests if linking social media accounts;

• Your organization/company, title, and website address;

• Aggregated, statistical and summary information of the general behavior and characteristics of users visiting or participating in our online Services;

• Other information as noted in the privacy notice specific to that service; and

• Inferences drawn from any of the foregoing information with the exception of sensitive personal information.

Purpose

We and our affiliates and nonaffiliated third parties collect and process such personal information in connection with the following:

• Providing you with the Services;

• Responding to your inquiries or fulfilling requests for us to contact you;

• Acting in compliance with our legal obligations, rights, and interests;

• Sending marketing or promotional communications relating to our business, products or services to you;

• Preventing fraud, responding to judicial process and subpoenas, and complying with federal, state, and local laws, as well as regulatory requirements; and

• Certain other purposes, depending on the specific product or service you have requested from us and/or the nature of your interaction with us, as further detailed below.

+Tenants

We may also collect and process personal information of our tenants in connection with:

• Maintaining logs of access badges and parking registration;

• Maintaining safety and security;

• Documenting waivers in connection with tenant amenities such as gym access, bike rentals and dogs on property; and

• Maintaining tenant metrics.

+Vendors

We may also collect and process personal information of our vendors in connection with:

• Maintaining logs of access badges and parking registration;

• Maintaining safety and security; and

• Maintaining vendor metrics.

+Customers/Guests at our Properties

We may also collect and process personal information of customers and guests at our properties in connection with:

• Registering you for events or registering you as a visitor at the property; and

• Maintaining safety and security.

+Visitors/Guests Online

We may also collect and process the personal information of visitors and guests on our online Services in connection with:

• Operating and improving our Services, maintaining the integrity of our network, addressing security issues, investigating or taking action regarding complaints, violations or suspected violations of law or our terms of service;

• Communicating with you about upcoming events or other products and services offered by us, our affiliates or others (such as tenants in our properties or providers of services to tenants or visitors in our properties) in which we believe you may have an interest; and

• Other purposes as noted in the privacy notice specific to that service.

Sources of Information

We generally collect and maintain certain personal information from the following sources:

• Information we receive from you on forms, contracts or that you otherwise submit to us;

• Information about your transactions with us, our affiliates, and nonaffiliated third parties;

• Information obtained from meetings and telephone conversations with you;

• Information you provide when requesting us to contact you or respond to an inquiry;

• Information obtained automatically about your activity on our internet sites or Wi-Fi networks;

• Information obtained from onsite security videos;

• Information obtained from public databases, such as the OFAC list;

• Information obtained from affiliated and non-affiliated third parties; and

• Certain other information, depending on the specific product or service you have requested from us and/or the nature of your interaction with us, as further detailed below.

+Tenants

We may also collect and maintain personal information of our tenants from the following sources:

• Information we receive from you on lease or license agreements, guarantees, financial statements, waivers, other forms, or that you otherwise submit to us or contracts that you enter into with us;

• Information about your location based on your access card usage within our properties; and

• Information obtained from third parties, including leasing brokers.

+Vendors

We may also collect and maintain personal information of our vendors from the following sources:

• Information we receive from you on invoices, purchase orders, product or services agreements, other forms, or that you otherwise submit to us or contracts that you enter into with us; and

• Information obtained from third parties, including information in diligence reports provided by third parties.

+Customers/Guests at our Properties

We may also collect and maintain personal information of customers and guests at our properties from the following sources:

• Information we receive from you on sign-up forms for newsletters, information or events, Wi-Fi login, other forms, or that you otherwise submit to us; and

• Information obtained from third parties, such as on-site advertising partners.

+Visitors/Guests Online

We may also collect and maintain personal information of visitors and guests of our online Services from the following sources:

• Information we receive from you on sign-up forms for newsletters, information or events, Wi-Fi login, other forms, or that you otherwise submit to us;

• Other sources as noted in the privacy notice specific to that service; and

• Information obtained from third parties, such as from digital marketing and public relations service providers.

Information Disclosed/Shared with Third Parties

In order to provide you with the applicable products and services or fulfill our contract with you, we may disclose such personal information to our affiliates and nonaffiliated third parties as permitted by law, including:

• Service providers to our company, such as accounting, legal, and tax preparation services;

• Other third party service providers we may engage to provide services such as analytics and marketing, advertising, communications, customer service, payment processing, infrastructure and information technology services, and others as appropriate;

• A third party in the event of a merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of the business;

• For purposes of preventing fraud, responding to judicial process and subpoenas, and complying with federal, state, and local laws; and

• Other parties depending on your relationship with us, as detailed below.

If one of the foregoing service providers needs to access Personal Information to perform services on our and your behalf, they are only authorized to collect, use, disclose, and store the Personal Information as described in our contract with them, including requirements to maintain reasonable security procedures.

We do not sell your personal information to third parties, and we do not rent, or share your personal information with third parties for such third parties’ direct marketing.

Please see below for information on additional third parties with which we may disclose your personal information in the context of your relationship with us.

+Tenants

We may also disclose the personal information of tenants to:

• Security and parking services at the property.

+Vendors

We may also disclose the personal information of vendors to:

• Security and parking services at the property, and credentialing services.

+Customers/Guests at our Properties

We may also disclose personal information of customers and guests at our properties to:

• Security and parking services at the property.

+Visitors/Guests Online

We may also disclose personal information of visitors and guests of our online Services to:

• Others as noted in the privacy notice specific to that service.

How to Access and Control your Information

We may send you marketing materials in which we believe you may have interest and will comply with your request to stop sending any such further communications. You may unsubscribe from our marketing communications by clicking on the “unsubscribe” link in such email communications.

Where appropriate and where applicable by law, we shall provide you with the individual rights with respect to your personal information. See the “Contact Us” section below for more information on how to exercise your rights with respect to your personal information.

We require certain information to provide our Services to you. For example, we must collect certain personal information from tenants and vendors to comply with legal obligations. We also require certain personal information to provide you with access to certain websites and networks. If you do not wish to share such required personal information, we may not be able to provide you with certain Services.

Security

To protect your personal information from unauthorized access and use, we use security measures that comply with applicable law and industry standards. These measures include computer safeguards and secured files and buildings. We restrict access to personal information to those employees, affiliates, agents, and third parties who have a need to know the information to perform a business purpose. We maintain physical, electronic, and procedural safeguards reasonably designed to protect the personal information while it is within our control.

Data Retention and Disposal

The personal information may be stored in our technology systems or those of our service providers, or in paper files. We will delete your personal information when it is no longer reasonably required for the uses described herein, or when you withdraw your consent or request erasure, to the extent that we are not legally required or otherwise permitted to continue to hold such data. All employees are subject to a Record Retention policy which defines data retention periods based on legitimate business purposes, compliance obligations, and legal obligations.

Since we maintain our applications and systems to protect against accidental or malicious loss and destruction, residual copies of your Personal Information may be retained in our backup and archival systems for a limited period of time, after which the information will be automatically deleted or made unusable where deletion is not possible.

Cookies and Other Technologies

Cookies are small pieces of text that are transferred to your browser to enable our Services to recognize your device and to help us improve how our Services work. We use first party cookies, which are served directly by us to your browser as well as third party cookies which are served by a third party on our behalf. We use cookies which allow us to remember your preferences (such as your location or your preferred language) and help our Services to function properly. We also use cookies to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorized parties. We use other cookies to remember your recent searches and your interactions with certain ads and websites and use this information to show you customized content tailored to your interests. The cookies we use include both session cookies, which are deleted after you close down your browser, and persistent cookies, which are more permanent and store certain information about your use of the Services.

The “help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to receive notifications from the browser when you receive a new cookie, or how to disable cookies altogether. If you do not wish to have cookies placed on your browser by our Services, we recommend that you adjust your browser settings and delete cookies which have already been placed using your internet browser’s help menu. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages may not display properly.

We use pieces of code or scripts that collect certain information automatically through our website or other services (sometimes referred to as pixel tags, web beacons, web bugs, and similar technologies). This includes information such as pages that you visit, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, preferences you set, and data that you enter into certain forms. This information is used to help us understand how you engage with our Services, to track user behavior and conversions, to engage with customers, and to provide you with the Services.

We use Google Analytics to help us understand how you engage with our Services. This tool collects data, including the URL of the page you’re visiting and your Internet Protocol (IP) address, and sends it to Google. This information is collected in order to provide and protect the security of the Service, and to give us a sense of which country, state, or city in the world you come from. Google Analytics may also set cookies on your browser or read cookies that are already there. For more information on Google Analytics, please see the site “How Google uses information from sites or apps that use our services” (located at https://policies.google.com/technologies/partner-sites or other URL Google may provide from time to time). If you do not want Google Analytics to be used in your browser, you can install the Google Analytics browser add-on (located at https://tools.google.com/dlpage/gaoptout or other URL Google may provide from time to time).

Occasionally, we use the Meta Pixel to help us understand how you engage with social media campaigns. The Meta Pixel allows your behavior to be tracked after you have been redirected to our Website by clicking on the Facebook or Instagram ad. The Meta Pixel stores a cookie on your device to enable us to measure the effectiveness of Facebook and Instagram ads for statistical and market research purposes. The information collected via the Meta Pixel is stored and processed by Meta. Meta may link this information to your Facebook or Instagram account and use it for its own promotional purposes in accordance with their Data Usage Policy (located at https://www.facebook.com/privacy/policy/ or other URL Meta may provide from time to time). You can opt-out of displaying Facebook ads by visiting your Facebook Ad Settings (located at https://www.facebook.com/help/247395082112892/ or other URL Meta may provide from time to time), and you can clear and control the information third parties share with Meta in your Off-Meta Technologies Settings (located at https://www.facebook.com/help/2207256696182627/ or other URL Meta may provide from time to time).

If you want to learn more about controlling cookies and opting-out of certain internet-based advertising by third parties, please visit:

• http://www.aboutcookies.org for guidance on how to control, disable, and delete cookies

• http://optout.aboutads.info/ for the Digital Advertising Alliance (DAA)’s self-regulatory opt-out page (if you are located in the United Sates.)

• https://youradchoices.com/appchoices for mobile application-based “AppChoices” download page (if you are located in the United States.)

• http://optout.networkadvertising.org/ for the Network Advertising Initiative (NAI)’s selfregulatory opt-out page (if you are located in the United States.)

• http://youronlinechoices.eu for the European Interactive Digital Advertising Alliance (EDAA)’s consumer opt-out page (if you are located in Europe.)

Children’s Online Privacy Protection Act (COPPA)

We are committed to protecting the privacy of children. The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of 13. If we learn that personal information has been collected from persons under the age of 13 through the Services, then we will take appropriate steps to delete this information. If a child under 13 provides us with personal information without parental or guardian consent, the parent or guardian may contact us  and we will remove the information. No information should be submitted to or via our Services by users under the age of 13.

Contact Us

Jamestown is the manager of Mercato and acts as Data Processor or Service Provider as defined under applicable laws on behalf of the property owner. 

If you have any questions regarding how your information is handled, or have questions about our privacy practices, please direct your inquiry to Jamestown as set forth below.

Jamestown, L.P.

675 Ponce de Leon Avenue, 7th Floor

Atlanta, Georgia 30308

Email: Privacy@jamestownlp.com

Toll Free: +1-888-914-9661 (PIN: 773 067)

Online: Web Form

Changes to Policy

We may periodically modify this Privacy Policy and will promptly post an updated Privacy Policy on https://experiencemercato.com/privacy showing the date of the update. Please check regularly for the most recent version of our Privacy Policy. You agree that the act of posting a revised Privacy Policy electronically on the website satisfies our obligation to deliver the Privacy Policy to you. Your continued use of the Services after such posting constitute consent to the collection and use of your information as described in the then-current Privacy Policy. If you disagree with any changes made to this Privacy Policy you will need to stop using the Services. We will keep prior versions of this policy which you may request via email to privacy@jamestownlp.com. You agree that the act of posting a revised Privacy Policy electronically on the website satisfies our obligation to deliver the Privacy Policy to you.