Swedish Automotive Brand Polestar to Open 23rd US Dealership Space at Mercato
North Naples lifestyle center welcoming luxury electric vehicle provider in early 2023
Naples, Fla. (October 25, 2022) – Polestar, the Swedish electric performance car brand, has signed a lease to relocate its temporary dealership in North Naples to a permanent brick-and-mortar storefront at Mercato, the 450,000-square-foot lifestyle center at the heart of the coastal community.
The luxury vehicle provider will open a 2,850-square-foot space near Narrative Coffee Roasters in early 2023. The Mercato location will be Polestar’s 23rd in the U.S. and serve Southwest Florida exclusively.
Established in 1996 by Volvo Cars’ partner Flash/Polestar Racing, Polestar was acquired by Volvo in 2015 and transitioned to a standalone brand focused on electric cars in 2017. Known for its avant-garde design and use of sustainable materials to reduce emissions and waste common to the auto-making industry, Polestar will offer its premium collection of electric cars, sedans, and SUVs in its space at Mercato. Current models include the limited-edition Polestar 1 (two-door hybrid) and Polestar 2 (fivedoor sport sedan), the first vehicle in the industry with a Google Android-powered infotainment system. The Polestar 3, a clean-air, luxury SUV, is set to launch at the end of this year.
“We are thrilled to be moving our temporary home at the Volvo dealership to a long-term space at Mercato, one of the most active entertainment destinations in the market,” said Joe Parisi, general manager/managing partner of Polestar Naples. “Polestar’s brand image aligns perfectly with Mercato’s identity and we’re looking forward to educating the community on the vision behind our vehicles, which feature the highest caliber of technology, safety and luxury in the EV industry.”
Unlike conventional dealerships or showrooms, Polestar spaces are unique retail environments where customers can explore all car components from the glassed-in brakes and batteries to color and material samples to rims and more. Specialists are also available to assist with customizing vehicles that can be delivered to a buyer’s home or their preferred dealership. At Mercato, Polestar will offer a limited selection of cars for onsite test-driving or immediate purchase. Once open, the dealership will operate seven days a week, excluding major holidays.
“We have so many car enthusiasts who frequent Mercato on a regular basis, and I’m confident Polestar’s team will feel right at home as soon as the space opens to the public,” said Michael McLean, general manager of Mercato.
For more information on Polestar, visit polestar.com/us. To stay up to date on the latest happenings at Mercato, follow the destination on Facebook, Instagram, and Twitter or visit the website at experiencemercato.com.
About Mercato
Mercato is a 14-year-old lifestyle center featuring 315,000 square feet of main-street-style retail, dining, and entertainment along Southwest Florida’s Gulf Coast. Mercato is anchored by Nordstrom Rack, Silverspot Cinema and Whole Foods Market. In addition, it is home to more than 20 notable restaurants, including The Capital Grille and premier nightclub Blue Martini as well as over 40 prominent retailers such as ULTA Beauty, Tommy Bahama, Southern Tide, Sur La Table and Z Gallerie. Conveniently located off US 41 at Vanderbilt Beach Road in the heart of Naples, Mercato is managed and leased by North American Properties Atlanta (NAPA). To learn more, visit experiencemercato.com or follow the center on Facebook, Instagram and Twitter.
About North American Properties Atlanta
Headquartered in Cincinnati, Ohio, North American Properties (NAP) established its Atlanta office in 1996 to focus on retail real estate. Today, NAP Atlanta (NAPA) has evolved into a boutique, full-service owner/developer specializing in value-add, opportunistic investments of underappreciated mixed-use assets. Applying a hands-on, high-touch approach toward management, NAPA doesn’t build shopping malls or lifestyle centers, it transforms destinations into magnets of social experience. Ever-engaged with local municipalities, nonprofits and tastemakers, NAPA plants roots in every market it serves –
creating lasting, community-driven bonds. Its carefully curated, hospitality-infused portfolio currently includes Avalon in Alpharetta, Ga.; Avenue East Cobb in Marietta, Ga.; Birkdale Village in Huntersville, N.C.; Colony Square in Midtown Atlanta; Mercato in Naples, Fla. Newport on the Levee in Newport, Ky.; Ridge Hill in Yonkers, N.Y.; Riverton in Sayreville, N.J.; and The Forum in Peachtree Corners, Ga. For more information, visit leasing.naproperties.com.
